This poster campaign was designed to expand Twitch’s audience by targeting workaholics—an unconventional demographic for the streaming platform. The campaign’s theme, Action, revolved around positioning Twitch as a place for professionals to share their work, transforming their productivity into engaging live content.

The key incentive was built around the call to action: "Share your work – with the world." This phrase directly appeals to work-driven individuals, framing Twitch as an opportunity to showcase their passion and dedication while gaining visibility for their craft.

Visually, the campaign was structured around Twitch’s core identity, incorporating elements from its UI and brand assets. A film clapperboard became the central graphic motif, reinforcing the Action theme while drawing a parallel between content creation and professional work. The posters follow a bold, grid-oriented typographic layout, utilizing striking typefaces to create maximum impact.