PERSONAL EXPLORAITION & CONCEPT

FOREVER STUDIOS BRAND IDENTITY

Forever Studios is a conceptual brand identity for a social music studio and record label, created as a personal project to hone my skills in branding and visual identity design. Merging my passion for music with my expertise in design, I developed a comprehensive identity system—including a logo, color palette, typography, stationery, a detailed brand book and an online appearance.

The visual direction is clean yet bold, drawing inspiration from music culture across genres like rock, punk, hip-hop, and R&B. I took a research-driven approach, curating contemporary media references before settling on a design that feels both modern and timeless. The logo, influenced by the shape of gramophone sound horns, was designed with rotational symmetry, allowing for dynamic applications—symbolizing movement, rhythm, and the spinning motion found in records, CDs, and studio equipment.

The color palette references the vibrant hues of 80s synthesizers, reinforcing the connection to music’s rich visual and cultural history.

This project allowed me to bridge my love for music with my design expertise, resulting in an identity that feels authentic, visually compelling, and deeply connected to its concept. Printing and holding the final brand book in my hands was a particularly rewarding moment—transforming the virtual into something tangible and real, echoing my passion for physical media.

[LOGO DESIGN]

[BRAND IDENTITY]

[ART DIRECTION]

[PRINT DESIGN]

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Monday, March 10

2:47:22 PM

PRETTYGORY

Monday, March 10

2:47:22 PM